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About me * Testimonials

Alfredo Selas, professional Dipl. Sommelier; Founder member of La Rioja Sommelier Association; Master Comprehensive of Wine; EXQUISITERIOJA Director, a private family owned business providing EXCLUSIVE Wine Tourism services.

After many years working as  Wine Educator and in fine dining restaurant services as Maitre´D and Sommelier,   since 2001 I collaborate in La Rioja inviting our clients to enjoy  Wine and Gastronomy experiences .

*****  Testimonials

“I am a fine wine importer and distributor from the United States. Last June I had the pleasure of meeting and staying  with Alfredo utilizing his Airbnb accommodations perfectly located in the heart of Haro. His hospitality was exceptional and he was kind enough to provided me with some great tasting experience during my stay that I will alway remember and completely enriched my educational experience in La Rioja. I highly recommend his services if you would like to get the most out of your wine trip to the La Rioja region.


Bob Trimble

La Lumière Sélections



–Alfredo, we have returned back to Australia and we just wanted to thank you for the fantastic service and opportunities you showed us.
Your wine tours were the most memorable thing of our trip and we cannot thank you enough.
Until next time (and there will be a next time) Thank you so much.
Once we have gone through the photos we will email you some.
Very Kind Regards,
Rory and Joanne Mackenzie, Victoria, Australia


We had a wonderful stay with Alfredo in the Rioja region. No one is more knowledgeable about wine than this man. He was courteous, kind, and accommodating with his space and time. I would gladly revisit Rioja with him as a host and guide.

Laura Simmons, New York, New York, United States


Hi Alfredo, We so enjoyed our visit to Haro, and your vineyard tour was a highlight of our trip.    Best, Naomi

Malden, Massachusetts, United States


Exploring Rioja and Haro is much nicer than any other town in the region. However, what was excellent was having Alredo show us round the bodegas on his private tour. Such fun. Highly reccomend for all. Thank you

Kirsty Mellor, Sandwich, United Kingdom


Alfredo  really gave us the chance to full experience the Rioja Alta region at the best! He’s not just a local guide and bodegas expert, he knows the area like his pockets including secret places and unique itineraries concerning wine & food, history and local tradition. His professionalism together with his international languages skills made our trip more than exclusive. So enjoy his tailor-made wine tours. Graziee ee!!!

Fabiano Burani, Milan, Italy


If you are looking for a wine expert to show you the hidden gems of Rioja wine, Alfredo is your man! His English is good making it easy to communicate and he is very hospitable!  If your are exploring the region all day, it’s perfect, especially for the price!.

Bob Trimble, Waynesville, Missouri, United States 


This place was a great find. It was a wonderful experience to stay in a wine cellar. Alfredo was a great host and if you are looking to learn about the wines in Rioja, he is an exceptional person to be around!  Thank you for everything and your knowledge. I have learned a lot and I can share my information with my colleagues.

Taryne Helm, San Diego, California, United States 


During visiting places, I learned many things about the Rioja wine, such as history, character from him. He gave me many tips how to select good wines and how different between Modern and Classical Wines. It will be great time staying with him to getting knowledge of Rioja Wine. He is also doing private wine tour. Get into his website and you can get the some more idea of his wine knowledge.

Sungpil Han, Seoul, South Korea


La escapada con Alfredo es muy agradable muy atento y correcto, con gran conocimiento de la zona, bodegas y vinos. Muchas gracias Alfredo, por tus acertados comentarios y charla amena. Hasta pronto!!

Laura González, Boca del Río, Mexico


Alfredo is a friendly and knowledgeable guide, also readily available to provide information . Alfredo is a sommelier and extremely knowledgeable wine tour operator in the Rioja region, so the wine-related information and recommendations he provided were great for helping me get the most out of my time in La Rioja.

Larry Johnson,  Bozeman, Montana, United States








Cute glass of wine