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Alfredo is very professional and knowledgable on wine and La Rioja region. He designed the two-day-tour meeting my needs. As he has a lot of contacts in La Rioja, he could find the exact wineries that I want to visit and get me in.
The schedule was quite intense (7 wineries in 2 days, different regions in La Rioja), involving a lot of production-learning and wine-tasting. However, I enjoyed it pretty much and learned tremendously about Rioja artesian wine. The visit was especially helpful for me to obtain some deeper understanding of terrior in Rioja and see how it affects different varieties.
Although I have done the tour more in a professional/business way, I am sure Alfredo will be great to provide a more relaxing tour as well (of course still professional). Highly recommended.

Btw, he is a good cook too with nice Airbnb. I stayed in a hotel for the first night and moved to his place for a second night when I knew he runs an Airbnb. That was a great decision.


Date of experience: January 2019

We spent three fun filled days with Alfredo! He provides knowledge of the region and many different vineyards. He is so connected to the people of Rioja–every day was memorable and unique. Our time with him was the highlight of our trip to Spain! ckharvest

Date of experience: October 2018

Absolutely the best way to visit the top and noteworthy wineries and restaurants in Rioja. Alfredo is a wine expert and so passionate about the history of the vineyards and region. He put together an excellent itinerary and made sure we visited some of the best and most unique places. Alfredo’s trip was very high value and by far the most efficient and effective way to see one of the most prolific wine regions in the world. HIGHLY RECOMMEND Alfredo !!

Thank Flyer39188371985

Date of experience: October 2018

Lots of great things to say about my time with Alfredo. I contacted him with an interest for a Rioja landscapes and wineries tour. Not only was the tour beyond excellent, but the wineries he introduced me to were beyond exceptional. More importantly, Alfredo was really hospitable, kind, and attentive to your interests. He can certainly recommend you a wine that would soothe your taste buds based on your preferences. He´s certainly the best man to talk to for advice and tour guide whenever you visit Haro and the surrounding areas of La Rioja. Do reach out to Alfredo, you most certainly will not regret it.


Date of experience: November 2018

Alfredo was recommend by our B&B host at Casa Rural Erletxe in Laguardia (also highly recommended). I wrote him months in advance for a private day of wine tasting with my wife and inlaws. He was extremely responsive and helpful planning a perfect day for us. We wanted to experience smaller production boutique wineries. Alfredo planned 3 small production wineries for us, showing 3 very unique wine producers. We thought we had a pretty solid foundation in wine, but we learned so much from Alfredo and the wine producers we met. You will not be sorry planning a day with Alfredo, he’s truley passionate about what he does. A++

Candia, New Hampshire

Date of experience: September 2018

My husband and I decided to take Alfredo up on a private tour offered in EXQUISITERIOJA. We visited the neighboring villages surrounding Haro where we explored the rich wine history of Rioja. Alfredo is very knowledgeable and it was very interesting. We tasted wines along the way, hand selected by Alfredo. He was even able to source a wine from my birth year! It was topped off with a picnic prepared by Alfredo enjoyed at sunset overlooking Haro. It was a truly unforgettable experience. Thank you Alfredo for taking the time out of your day to take us on an adventure around Rioja!

Chevy Chapman Auckland, Nueva Zelanda, 3 August 2018

Alfredo took us up in on his tours. It was an amazing day, we visited 3very different vineyards and were treated to wonderful wine tastings. As we were driving we were able to buy some excellent wines. Alfredo is very knowledgable and organised the tour to our specific requirements. He speaks excellent English. Highly recommended, you will see parts of Spain you would never find yourself.
Sue Trenerry
Plymouth, United Kingdom, 10 July 2018
We went on the most special wine tour of Rioja with Alfredo. His knowledge of wine and Rioja are incredible! He knows lots of people and wineries in the area. If you are a beginner or expert you will have a great time with Alfredo. He was the best Sommelier in Rioja 2004. John O. New York, USA,  26 June 2018
Muy buena experiencia, visitamos bodegas familiares con un trato cercano. Nos informaron de la elaboración del vino, tipos de uva, tiempo en barrica, degustamos vino en todas las bodegas. Nos organizaron comidas y cenas en las bodegas espectaculares. Un viaje inolvidable. Gracias Alfredo
Francisco Nadal. Mallorca, 24 Abril 2018
Alfredo,Thank you very much for being such an excellent host! We really appreciated your advice and your kindness. The wine tour and the picnic were great fine. Let’s keep in touch and we hope to see you next summer. Cheers! David & Anna”  Whitby, Canada

We came to Haro for the wine battle, and while that was awesome, the highlight of our trip was spending a day with Alfredo as he took us out for a perfect day in the vineyards and hiking in the nearby mountains. We experienced wine tasting in La Rioja at its finest! Alfredo is a gracious host with great culinary skills!”  Randy and Laurie, Baltimore, Maryland, 26 may 2018


We have just returned to Colorado from our wonderful trip to Spain

We greatly appreciate the time we spent with you in the Rioja region. Your expertise and passion for what you do is evident. Thank you for sharing that with us as well as the extra effort you put into our picnic and visit to Roberto’s winery.

Until next time,

Katy Word

We had a wonderful stay with Alfredo in the Rioja region. No one is more knowledgeable about wine than this man. He was courteous, kind, and accommodating with his space and time. I would gladly revisit Rioja with him as a host and guide.

Laura Simmons, New York, New York, United States

Alfredo, thank you for everything!  The experience in Haro/La Rioja is something I will never forget. You are very good at what you do and I am very lucky to have had the opportunity to learn so much from you.  Thank you.

Angelica, Buffalo, United States

Hi Alfredo, We so enjoyed our visit to Haro, and your vineyard tour was a highlight of our trip.    Best, Naomi

Malden, Massachusetts, United States

Exploring Rioja and Haro is much nicer than any other town in the region. However, what was excellent was having Alredo show us round the bodegas on his private tour. Such fun. Highly reccomend for all. Thank you

Kirsty MellorSandwich, United Kingdom

Alfredo  really gave us the chance to full experience the Rioja Alta region at the best! He’s not just a local guide and bodegas expert, he knows the area like his pockets including secret places and unique itineraries concerning wine & food, history and local tradition. His professionalism together with his international languages skills made our trip more than exclusive. So enjoy his tailor-made wine tours. Graziee ee!!!

Fabiano Burani, Milan, Italy

If you are looking for a wine expert to show you the hidden gems of Rioja wine, Alfredo is your man! His English is good making it easy to communicate and he is very hospitable!  If your are exploring the region all day, it’s perfect, especially for the price!.

Bob Trimble, Waynesville, Missouri, United States 

This place was a great find. It was a wonderful experience to stay in a wine cellar. Alfredo was a great host and if you are looking to learn about the wines in Rioja, he is an exceptional person to be around!  Thank you for everything and your knowledge. I have learned a lot and I can share my information with my colleagues.

Taryne Helm, San Diego, California, United States 

During visiting places, I learned many things about the Rioja wine, such as history, character from him. He gave me many tips how to select good wines and how different between Modern and Classical Wines. It will be great time staying with him to getting knowledge of Rioja Wine. He is also doing private wine tour. Get into his website and you can get the some more idea of his wine knowledge.

Sungpil Han, Seoul, South Korea

La escapada con Alfredo es muy agradable muy atento y correcto, con gran conocimiento de la zona, bodegas y vinos. Muchas gracias Alfredo, por tus acertados comentarios y charla amena. Hasta pronto!!

Laura González, Boca del Río, Mexico

Alfredo is a friendly and knowledgeable guide, also readily available to provide information . Alfredo is a sommelier and extremely knowledgeable wine tour operator in the Rioja region, so the wine-related information and recommendations he provided were great for helping me get the most out of my time in La Rioja.

Larry Johnson,  Bozeman, Montana, United States


 We went on the most special wine tour of Rioja with Alfredo. His knowledge of wine and Rioja are incredible! He knows lots of people and wineries in the area. If you are a beginner or expert you will have a great time with Alfredo. He was the best Sommelier in Rioja 2004. John O. New York, USA,  26 June 2018